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business development

SEASONAL COLLECTIONS FOR ARTFULLY WALLS

Adams currently conceptualizes and curates seasonal collections for online art dealer Artfully Walls. In addition to recruiting artists for the site (among them Karyn Lyons and Caitlin McGauley), she produces and art directs photo shoots of their pieces to help promote each collection. She also facilitates designer collaborations for the brand.  Since 2014, Adams has introduced more than 100 new works to the site. 

POP-UP SHOP FOR ARTFULLY WALLS

In 2015, Adams designed and executed a two-month pop-up shop to generate exposure and sales for Artfully Walls. Haven’s Kitchen, a cafe and event space located two blocks from Manhattan’s Union Square, was selected as the perfect venue for Artfully Walls’ first brick-and-mortar experience.  

BLOG REDESIGN AND CONTENT STRATEGY FOR ARHAUS

In an effort to better integrate the Arhaus blog to its e-commerce website, as well as to generate more site traffic and social media impressions, Adams worked with the Arhaus design team to conceptualize and design a new blog template.  She then created a content strategy for the furniture brand to follow when creating blog posts and content for social media.  Above are examples of posts she created with the new strategy.

PRESS EVENT FOR ARTFULLY WALLS

For the launch of the fall collection and new interior designer program, Adams conceptualized and hosted a press preview for top editors and designers.  The event was designed to resemble an art gallery, from which guests could view the collection and choose their favorite pieces to take home.  It resulted in numerous features in print and online media, as well as social media coverage.

GIFT GUIDE FOR ARTFULLY WALLS

Adams conceptualized and created a holiday gift guide to highlight the breadth of art styles available at Artfully Walls, as well as to reinforce the company’s branding and market position.  Above are examples of a few categories.

DOMINO MAGAZINE RELAUNCH

In 2013, Adams was hired by Condé Nast and Domino Media Group as the editor in chief of domino magazine, a shelter title with a cult following that had folded in 2009. As part of the magazine’s relaunch, Adams built and led the editorial team; conceptualized, executed, and edited quarterly print issues and daily web content; and built an online marketplace by pitching and securing manufacturers to join the domino e-commerce platform.  She also developed an editorial strategy for the web to optimize sales and traffic, and art directed all photo shoots.

CHRISTIE'S + LONNY

In 2012, as Christie’s Arbiter of Style, Adams selected her favorite picks from an upcoming Interiors Sale in New York.  Her selections were printed in the October 2012 Christie’s Interiors catalog and were featured on Christies.com, driving traffic to Lonny.com, the magazine she cofounded in 2009.

HOMEMINT + LONNY

Guest curator of HomeMint, the online design resource founded by Justin Timberlake and Estee Stanley. In keeping with HomeMint’s October theme--Fashion to Home: Back to Black--Adams assembled a runway-inspired collection of home accessories consisting of items with traditional silhouettes, along with a few dynamic finds supplied by HomeMint’s outside vendors. 

RESTORATION HARDWARE + LONNY

To celebrate the launch of Restoration Hardware's expanded Big Style Small Spaces™ collection, Adams partnered with the brand to showcase its new smaller-scale pieces in the context of a real home.  Using Restoration Hardware products, Adams designed a Brooklyn brownstone apartment for a young couple that merged their styles as well as maximized their space.  The feature was published as Lonny's November 2012 cover story, and quickly became one of the most popular features on Lonny.com.  

LAUREN BY RALPH LAUREN + BLOOMINGDALE'S + LONNY

To celebrate the opening of the new Lauren by Ralph Lauren bed and bath shop at Bloomingdale’s, Adams partnered with the brands to design a room with Lauren by Ralph Lauren bedding and Ralph Lauren furniture, all available at Bloomingdale’s.  The room was featured in the Bloomingdale’s fall catalog, The New York Times, and in Lonny magazine to help drive traffic to Bloomingdale’s and Lonny.com.  

LONNY

In 2009, Adams cofounded, conceptualized, and built Lonny, an online shelter publication.  In addition to overseeing all editorial content and art directing all photo shoots, she worked with advertisers to build lasting relationships and ensure editorial representation, collaborated with publicists to secure exclusive content, managed and hired staff, and oversaw business operations.  Adams sold Lonny to Livingly Media in 2012.

TRADHOME BY TRADITIONAL HOME

In 2011, Adams partnered with Meredith Corporation to produce TRADhome, a new online publication that leveraged Lonny’s younger online audience. Working with Lonny’s graphic designer and the Traditional Home team to conceptualize the design and brand image, Adams coedited the issue with Traditional Home’s editor in chief, Ann Maine, and selected 10 of the issue’s 20 designers to watch. She also art directed 12 of the 20 photo shoots, contributed to and edited the market work in the front of the book, and hosted events, panel discussions, and interviews to help promote the magazine.

RUBIE GREEN

Founded, conceptualized and built an organic upholstery fabric and soft goods brand. Conceptualized, art directed, and styled all lifestyle photos and ad campaigns. Designed all fabrics and products. Garnered international press features ranging from O the Oprah Magazine to Vogue LivingInStyleHouse Beautiful, Martha Stewart’s Whole Living, and others.