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TRADHOME BY TRADITIONAL HOME

TRADHOME BY TRADITIONAL HOMe

In 2011, Adams partnered with Meredith Corporation to produce TRADhome, a new online publication that leveraged Lonny’s younger online audience. Working with Lonny’s graphic designer and the Traditional Home team to conceptualize the design and brand image, Adams coedited the issue with Traditional Home’s editor in chief, Ann Maine, and selected 10 of the issue’s 20 designers to watch. She also art directed 12 of the 20 photo shoots, contributed to and edited the market work in the front of the book, and hosted events, panel discussions, and interviews to help promote the magazine.